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The You Tube Stars

There was so much good discussion in this panel that I didn’t want it to end. They started off talking about everyone’s first videos. iJustines’s first video was born out of quitting her job by making a dvd as a parting gift for her boss. Brookers’ first video was just a introduction for her mySpace page. This was, back before either mySpace or you tube were big. I hadn’t realized exactly how far back she was involved.

Brookers was, apparently, the first break out star of you tube. She realized this when she moved from getting constructive criticism to hateful comments. She has not made any money due to not selling out. I randomly clicked on some of her recent videos after ROFLCOn and discovered that I really don’t like her videos. However, wth Brookers unable to list the video she was proud of Mike steped in to suggest Cell Block Tango, which – I must say – is somewhat enjoyable.

In person she is very cute in the perpetually embarrassed shy kind of way. It is very strange for someone who is a performer. I guess that’s what you get from the internet. This was just what I picked up from watching her movements and expressions on the video and in person at the event. She later corroborated this story saying:

“In my town where I’m from in Holden. When I was in High School I didn’t exist, like I was so quiet I remember when half way through the year like sophomore year I raised my hand to goto the bathroom and everyone turned around, their like ‘who is that?’ like it was crazy so its really funny cause I have a few friends still from holden and everyone and everyone talks about, ‘hey did you hear some girl is like famous but nobody knows who I am.”

In the first few minutes Michael Buckley of the What the Buck show really sold himself. He described two different scenarios in the course of the development of his show where he received some positive feedback and just ran with things in that direction. This is how he moved from cable access to you tube and arrived at his one take, fast spoken format. I have actually seen his stuff, and enjoyed it, without knowing about him, or following him. That’s not true of any of the other panelists, what that’s worth.

Of course there was the necessary discussion about making money. Rhett & Link are all about selling out in order to do their work full time and support their families. Somehow I can respect them for this while holding it against Jib Jab. I suppose that I am familiar with the low level of quality coming out of Jib Jab, but I’m not familiar with Rhett and Link and as such I can’t actually compare. They are, however, still interested in managing user expectations, something Mike spoke to. Myabe this also plays a part in respecting their decision to sell out. The big revelation is that all the people who complain you’ve sold out still watch.

There were three things that I learned that surprised me. First, You Tube has a live component called YouStream? What? Apparently people don’t believe that it is actually live. I know I wouldn’t. Of course they make silly requests to prove it is live. Second, there is not much loyalty to You Tube with respect to other internet video sites. iJustine and Mike use other sites regularly. Rhett & Link have their own site. Brookers remains the most true to you tube, but not exclusive. Everyone was very adamantly opposed to leaving the internet for mainstream media, which was one of the first things Mike’s former agent suggested. Although, they are not very keen on all the random cat video’s that get all the attention on you tube. Finally, Both Mike and Rhett & Link cited recent videos they made about Hannah Montana. Is she really that big?! I mean this isn’t mainstream this is you tube personalities. I guess people are searching for it, so if you want people to find you, talk about what they are searching for, but it seems like pandering.

Some Quote Highlights:

“A lot of people enjoy it so I can’t really worry about the people who don’t.” – Mike

“Our family members don’t really understand how to watch you tube videos.” – Rhett and Link

“If you truly, like really, absolutely love what you made it doesn’t matter what anybody else says because you like it and that’s, you know.” – Brookers

“My family likes it because sometimes I forget to call home, so they can always just check my twitter to see if I am alive or check my rss feed.” – iJustine
“So they get to talk to you less” – Moderator

“I don’t think they [the mainstream media] know what to do with us.” – iJustine

You may think, that as I have done before whenever possible, that I’m going to go with a girl, Brookers or iJustine, for the standout panelist. Despite their great contributions I am not. Mike Buckley of What the Buck was by far and away the panelist who contributed the most. I may even start watching his stuff. I really enjoyed this panel. It was driven by the unique and interesting personalities of the performers.

Sleeper Hits of the Internet

This “panel” was easy to watch and a refreshing change from the rest. Primarily this was due to it’s format as a collection of videos. There was some good original stuff from Bread Pig and Jib Jab. I’m not familiar with Jerry Time, so I did not appreciate their world premier short. I was intrigued by Respectably French’s Gunther teaser, but it really was just that a teaser trailer for their website. They showed these world premier videos and then went into a moderator selected playlist.

The Jib Jab stuff crossed the spectrum from good to interestingly stale. The first thing Jib Jab showed was a parody of a snoop dog music video with the faces of John McCain, Condoliza Rice, and Hillary Clinton. What in the world Condy was doing in the video I have no idea, but the other pairing is by now irrelevant. Of course, maybe it was not irrelevant in late April a week or so after Pennsylvania when this video was shown as a world premiere at ROFLCon, but not really. More likely this video had been in development so long as to come out far too late for it to even matter. This is a common problem with the old broadcast medium and current topical humor. Some shows, SNL, The Daily Show, and South Park have short enough production cycles on TV that they can get things out before they are too late. This problem is not generally associated with new internet media, and the fact that Jib Jab is suffering from this problem really indicates exactly how backwards they are with respect to how things are done on the net. They also had some public service announcement videos for the internet, titled “The Stuff You Learn.” The first two of these were spot on and the second two totally missed it. I really think Jib Jab has no idea what they are doing they just sometimes hit upon something, and most of the time not.

• Winner Takes Steve
• Saving Our Children
• Abstractor Video Billboard

• Design Coding
• Bronze Age Orientation Day
• 28 Years in the Implicate Order

• Hitchcock – The Phoenix Foundation
• Japanese Bow
• The Ride to Survive

• Snoop Dogg as German Folk Singer Legend Roy Black
• A study of branding in the series of Alfa Romeo Sloth commercials with Ji Lee, but only the first of a series was shown.

• Please Say Something
• Special Report

• Super Cool Korean Ice Cream Commercial
• The Triple Tofu Tower
• Stompy Dump
• Portable Cellular Phone Booth

• Losing You – Jan Terri
• Birds – Vitalic
• America We Stand as One – Dennis Madalone
• The Mercury Craze – Subtle
• Zoo York Roaches
• Designing Women Intro
• Alternative Designing Women TV Intro
• Kid Show

Pwning for the Good of Mankind

This panel was the worst so far for a variety of reasons. The moderator, Lana Swartz, failed to have the guests introduce themselves properly. Also, there was no real theme to bring this group together. They did start out with a brief explanation of what Pwning for Good means, but even this topic lacked definition and depth. The lack of focus was probably making the moderator’s job much harder. Only 23 minutes in she was grasping for questions to ask. This could be more of a sign of the lack of in depth discussion on any topic than the moderator’s fault. Once the panel was opened to audience questions, the focus did not narrow, but the questions and the answers got more interesting.

There was a brief, light discussion of net neutrality and how close the impending doom of a non-neutral net may be. The ALCU guy suggested that internet celebrities could coalesce around the issue and convince people to contact their representatives it could make a “stupid crazy difference.” Questioners kept circling back to this topic, indicating a good candidate for a panel next year. The ALCU guy ended up driving a lot of the discussion, which tended towards issues under his wing. He was able to provide insight, which the other players, beyond iJustine and to a lesser extent the Bert is Evil guy, did not even attempt.

There was some good discussion with regard to the making money on the internet panel. The Bert is Evil guy talked about how he didn’t make any money because his server went down and the meme turned into a web of mirror sites, some of whom did the usual money making t-shirt thing. But he never saw any of that money. Of course, he wasn’t in it to make money in the first place. iJustine revealed that she does do some projects that she has been paid for, but she does not want/will not let money to change what she does because it is primarily for fun. “A lot of the reason all of us are so successful is because we’re doing it out of passion.” Towards the end there was a discussion of astroturfing, attempts by the media usurp the power of the internet for their own benefit.

Throughout the panel, on the chalkboard, was a note saying “18:03 Exam Today.” At that time someone yelled out, it’s exam time. This was possibly the best part of the talk. Not that these other issues aren’t important, but they were not covered well.